Work - sydneygattoncreative.com

Hi, I'm Sydney.

I’m a graphic designer, illustrator, and marketing professional based out of Maryland.

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Creative Portfolio

Graphic Design

Illustration

Photography

My Creative Process

Discovery & Research

step one

My process begins with understanding the topic at hand. This process includes defining the project's purpose, conducting written and visual research of market trends and competition, and collecting inspiration of my creative direction via moodboards, mind maps, and reference imagery.

Concept Development

step two

My next step is exploration. This is where I start creating sketches and prototypes, both written and visually. This is also where I begin making decisions on typography, color palettes, and layout. I choose the strongest concepts to move forward with into the design stage.

Design Execution & Revisions

step three

Using my strongest concept (s) from step two, I begin building a visual solution. This involves creating and refining style and composition as well as applying consistent typography and color. This is also where I structure files correctly based off of their intended use, such as print and digital.

Completion of Deliverables

step four

Once the design or artwork is refined and approved by stakeholders or clients. My final step is reviewing for last minute revisions and packaging files for their intended uses. This is also a time of reflection, where I asses what went well and what aspects could use improvement.

About Me

Hi, I’m Sydney! I’m a graphic designer, illustrator and marketing professional. I specialize in brand identity, book & publication design, environmental graphics and social media. I have a Bachelor of Science in Graphic Design, a Discipline Minor in Marketing, and a Professional Minor in Entrepreneurship Development. When I’m not designing, I love taking photos with my Canon camera and creating social media content across multiple different niches.

My passion for creativity began at a young age but it wasn’t until I decided to study graphic design in college that I realized this is what I was meant to do. Creating is something that’s ingrained in who I am and the way I think. I’m passionate about making an impact through my work. I’m a dedicated and reliable creative professional who brings a unique perspective to every project.

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